Stand Your Ground.

Aside from closed/absentminded conservatives, I cannot think of a single case where an opinion has wavered. The general consensus' opinion is in constant flux and there's nothing we can do to stagnate the opinion for two seconds (to get an accurate reading) except to keep opposing advertisement going strongly. The one industry that is held back the most, in this respect, is entertainment.

Movies and music constantly have to alter their plotlines, their beats, their lyrics to appease the ever-wanting, ever-wavering majority. One of the most recent films that has done this is the Oren Peli film Paranormal Activity. Shot in the span of a week and originally screened in film festivals in 2007, the ending made audiences shiver. In 2009, Steven Spielberg suggested re-filming the ending to make it blockbuster-worthy. With an opening weekend grossing 22.4 million dollars in the national box-office (in 1400 theatres), it beat out Saw VI by 4 million dollars. Here's the kicker: Saw VI was viewed in over 2600 theaters. Peli's work, with Spielberg's help, has attracted much attention, but at what cost?

Peli placed himself in the mass culture. A festival film that was budgeted at 11,000 dollars was altered by THE mass culture icon of the film directing world. Is this problematic? In the right context, yes. But it's not beatable. The monster of public opinion is ever-haunting, ever-wavering, never-stopping.